HP Print Mailbox With Presto Service
Presto's debut offering includes the Presto Service and HP Print Mailbox, developed with Hewlett-Packard and designed for the country's 78 million baby boomers and their parents. Funded with $10 million in start-up capital by Kleiner Perkins Caufield & Byers and Clearstone Venture Partners, the product was designed to fill an important niche: The sixty-five million American adults who are not online and the 74% of Americans age 65 and older who do not use the Internet, according to a Pew Internet & American life Project survey. Presto enables "wired" children and relatives to communicate with their non-tech savvy parents. Perhaps best summed up by Mimi's Place, a blog for caregivers of aging parents:
"I have a number of items stored up that I'm excited to share with other elder caregivers and care managers. The item I'm currently most thrilled about is the Presto machine and service. Basically it's an HP printer/fax, combined with an email printing service, which enables someone who doesn't have a computer to receive emails from you in printed form."
Elder Care: Emailing a parent who doesn't have a computer
Presto Service Featured on Martha Stewart Living
Communications and Design Challenge
It may seem simple enough at first glance but try designing a website or product packaging that promotes an entirely new product line for people 65 and older who will be the primary users but not the purchasers. That's exactly the situation Presto found themselves in. Add to that the complexity of Presto's partnership with Hewlett Packard. Not only did they have to explain how this new service worked in conjunction with the HP Print Mailbox but they also had to simultaneously target two demographics. HP and Presto engaged 1stWave to help solve this challenge and provide a fresh perspective.
1stWave Team Tackles Strategic Marketing Challenge
Working with the founding Presto marketing team, 1stWave designed and developed the Presto website and HP printer packaging. To communicate the core product features 1stWave designed a series of "How it Works" branded images across the site. Working from information architecture schematics 1stWave focused on converting new customers and making the site simple and easy to navigate.
Presto Information Architecture
Presto Homepage Design
HP Print Mailbox Packaging